KULIT : AWARENESS CAMPAIGN OF STOP NORMALISING COLOURISM IN MALAYSIA

Kulit is a campaign to stop normalising colourism in Malaysia. The aim is to create a campaign that impacts the young to adult generation, in order to gain public awareness on this issue and to educate children. This campaign comes out with a short storybook titled "Annie & Friends: Our Differences Makes Us amazing" which is about an Indian girl and her friends living together without thinking about their differences. This storybook is shifts towards more visual than words. It contains visuals of what activities Annie and her friends are doing together. It is easier for children to understand the situation being told. Apart from that, this campaign also produces merchandises that contains visuals of the children characters.