ARTISAN : PRESTIGE OF BATIK IN GRAPHIC DESIGN

The traditional batik art of Malay clothing in Malaysia represents the continuity of tradition and change with multiple cultural resonances. This project will lead in a way that excites the public’s interest in the uniqueness of Malaysian batik. The purpose of this project is to dive into the issues Malaysian batik industry is currently dealing with and to create a partnership of batik products. The objective of the project is to analyse the youth’s perceptions and ideas towards batik apparel; specifications, preferences, design, fashion, and media influence. Also to evaluate clothing values of the research sample and in relation to wearing batik. Artisans can help explore the contemporary batik clothing in terms of design. It can enhance Malaysian batik design in terms of handicrafts and products merchandise to promote to the public in order to address this issue.