SAVE THE PERIUK KERA :  AWARENESS CAMPAIGN

Save the periuk kera is an awareness campaign on pitcher plants that has become one of Malaysia’s gems through graphic design. In today’s ambiance, graphic design is a much-preferred approach to help convey a clear topic of sustainability to both young and old audiences. The objective of this awareness campaign is to investigate how much appreciation the public possesses on the eccentricity of pitcher plants in Malaysia. In order to make this awareness campaign that much more eective, the campaign releases some interesting merchandises to embed the issue in people’s minds. With such awareness, this could help save the future of our  nation’s treasure, the periuk kera.