VELVET VANITY : CELEBRATE THE SUN CAMPAIGN

Celebrate the Sun is a campaign that celebrates the joy of the sun without any concern about the skin, whether it is an outdoor or indoor activity. Using the hashtag #2Jari2Jam on the logo is actually to remind people to reapply the sunscreen after 2 hours of going outside with 2 fingers of sunscreen. With the implementation of a new and fun way of advertising, Celebrate the Sun targets young adults who always go out and have a long day outside. The goal of the campaign is to raise public awareness about the importance of sunscreen and encourage people to wear it daily.