BUBBLEBEE : NATURAL INGREDIENT DESSERT

“BubbleBee” is a company that is well established and has numerous operating branches all over Malaysia. The objective of this project is to propose using social media to encourage ice cream lovers to choose natural ingredient desserts. BubbleBee has a poor advertising approach, which may lead to a less favorable business outcome. Advertising is one of the strongest instruments that may help BubbleBee to boost sales of the company in order to survive in the market. To solve these problems, BubbleBee promotes honey-sourced products to attract new customers by defining the target market and contacting them with an effective advertising campaign.