MYKORI : THE GOOD DESSERT FOR YOUR BAD DAY

This new campaign. The Good Dessert For Your Bad Day, with the tagline "you deserve a treat", aims to make customers aware that a dessert can be a comfort food and soothe those who are going through a bad day. The concept of this campaign portrays a person's mood, whether they are happy or in a sad mood in their everyday life. To achieve the objective of this project, a google form survey was conducted through social media platforms. This project's proposed creative and med a strategy would be social media, outdoor advertisement, tv and others. This project will raise recognition that Mykori can be a good dessert for our bad days.