RIBENA KONGSIKAN KERIANGAN : A CORDIAL PRODUCT AWARENESS CAMPAIGN

Ribena: Kongsikan Keriangan is a campaign that reminds and raises customer awareness that Ribena's cordial is not a festively exclusive beverage. This campaign also serves to highlight the product's (Ribena's cordial) abilities to family audiences through an informative and happy/friendly art direction. This campaign's data collection methods include a questionnaire survey and observation. An online survey was created with Google Forms and distributed via WhatsApp, Instagram, and Facebook. Running this campaign can help to raise awareness that cordial products aren't just for the holidays.