‘MA’MEE TIME : MARKETING STRATEGY OF MAMEE CHEF

A good marketing strategy is important for a product as it helps to increase brand awareness and attract potential customers; with this new marketing strategy of Mamee Chef, the understanding of the importance of self-time towards workers and students. Therefore, camping is the most appropriate activity for an individual because apart from not relying on technology, they can also see the beauty of nature and appreciate nature. The creative platform used for this campaign in advertising campaigns is transit ads, social media, print ads, and billboards. Thus, this study aims to determine how people react when they see a new marketing strategy using a campaign. Fifty respondents have been received and analyzed using random sampling to gain various responses and perspectives.