SEMUA PUN SUKA! : A CAMPAIGN PROMOTING NEW PACKAGING FOR PREMIUM BUTTERCAKE

Premium Buttercake is one of the product extensions created by a home-based bakery in Subang Jaya, Deeyan’s Signature. As Premium Buttercake is just a classic butter cake without any icings or decorations, it tends to get less attention when it comes to choosing the right cake as part of a certain celebration or as a gift to someone. With a strategic advertising campaign, it can help in giving the targeted audience an idea of choosing Premium Buttercake as part of their special occasion.