BOOM : ISOTONIC VITAMIN C

Hausboom is a sparkling juice brand that was founded in 2014 in Malaysia. The product is advertised as natural, halal-certified, and available in various tastes. By strategically establishingitself as a lifestyle brand, Hausboom has attracted the attention of young Malaysians. This project will focus on their latest lineup, Boom+ Isotonic Drink. The objective is to create awareness of this new lineup while improving brand engagement among existing followers. Last but not least, the researcher hopes this campaign will entertain existing followers and widen the targeted audiences, especially among sport-active consumers.