VICTORIA'S SECRET : MALAYSIA TRADITIONAL EDITION IN FRAGRANCES

Victoria's Secret is the world's largest speciality intimates retailer offering a wide assortment of modern, fashion-inspired collections, including signature inner wears, casual sleepwear, award-winning prestige fragrances and body care. The idea is to promote Victoria's Secret fragrances by creating a new scent inspired by traditional Malaysian desserts. They are promoting this special edition to people by setting in a cheerful art direction with a memorable visual to build more engagement with buyers and create something that relates to their Malaysian fans. This strategy could attract the audience and excite them because people like innovation and diversity.