ASA MALAYSIA : PROTECTING CONSUMER RIGHTS

The Advertising Standards Malaysia (ASA) mobile application is one of the accessible platforms that can help consumers to gain more knowledge, share awareness, and lodge a complaint about misleading and false advertisements in Malaysia. It was a compelling visual approach to promote the Malaysian Code of Advertising Practice, which was previously only available in textual format. Advertising Standards Malaysia (ASA) and the advertising industry agreed that educating consumers about the Code of Advertising was an important goal. Therefore, as an initiative to make consumers aware, there will be an advertising campaign titled Protecting Consumer Rights to promote the mobile application through an advertising approach.