IT'S POWER LAH : A BATA PRODUCT EXTENSION FOR SPORTS

The Bata Corporation, known as "Bata", is a multinational footwear, apparel, and fashion accessories manufacturer and retailer of Morovian (Czech) origin, headquartered in Lausanne, Switzerland. Bata is also a portfolio company with more than 20 brands and labels, such as Bata, North Star, Power, and Bubblegummers. For this campaign, I'll focus more on Bata's product extension, "Power". Since 1971, Power has offered athletic footwear with excellent performance, comfort and style that is available for all. The main objective of this campaign is to inform that this brand deserves to be well-known by the public and, in turn, be able to compete with other shoe competitors that are comparable to it with a new tagline, "Comfort all day, Every day."