BOND&CO : TRADITIONAL CAT CLOTHING BRAND

Afiqah Hashim started the company Bond&Co, which supplies traditional cat clothing such as Baju Melayu, Baju Kurta, Baju Batik & Baju Kabaya, but it is made for your furry pets! The business's name was inspired by Bond, the founder's cat Bond&Co, with headquarters in Petaling Jaya Selangor, which was established in May 2016 This project aims to develop an engaging social media strategy using a new advertising technique and to increase customer loyalty by promoting the brands social media profiles. Cats are charming and cute, but they also have a variety of peculiar characteristics that can be used in this project's design and copywriting by using the owner's cat named Bond, who wears the Baju Melayu as the main character. The fundamental concept behind this project is to employ "pantun," or catchy copywriting and rhythm in Bahasa Malaysia as the primary branding for the company Bond&co.