LOT 100 : RE-INTRODUCE SOUR CANDY PRODUCT

Lot 100 Sour Candy is one of the childhood candies owned by Cocoaland, which was formed in the 1980s. Cocoaland also has various products such as Cocopie, Fruit10, etc. Lot 100 Sour Candy needs help to gain more attention or target audience by advertising its products, particularly on social media. The product needs social media advertising to enhance product awareness, and the consumer needs to remember the product itself. By solving these problems, the brand itself will gain its old consumer back and not just for that but also a new consumers that will attract be to their product.