YEO'S : THE JOY OF YEO'S BIRDS NEST

The objective is to increase brand awareness and marketing for Yeo's birdnest drink in the targeted area, Uitm Puncak Alam. Besides that, this research will also study how to implement a healthy lifestyle campaign through social media platforms commonly used by the modern generation, such as Instagram, TikTok and Twitter. The targeted audience in Puncak Alam is primarily teenagers and adults between the age of 18-30. These social platforms will be used to help to boost interactions by the targeted audiences as most of them are always on their phones scrolling through their social's timeline: hence, this will help to promote the product not only for the targeted audience but globally. This method is 90% effective as it will attract most online consumers. Doing so, will automatically give positive infivence for the young genorations to maintain heathy lifestyle by consuming Yeo's bird nost drink.