BERYL'S GOURMET : INTRODUCE THE LATEST RANGE OF GOURMET FINE CHOCOLATE

BERYL'S range of fine gourmet chocolate will cater to professional users such as chocolatiers, pastry chefs, and bakeries. On top of this wide variety, BERYL'S will also provide customized gourmet fine chocolate products to meet each professional user's needs and specific requirements. The high quality and premium taste consumers have continually savoured from BERYL'S confectionery retail line has thus prompted BERYL'S to introduce the latest range of fine gourmet chocolate. The campaign will focus on festive occasions such as Hari Raya and will be followed by Christmas celebrations. In terms of approach and technique, use photographs and doodle lines. I'll employ Above the Line (ATL) and Below the Line (BTL) advertising most effectively for my creative platform.